Full-Stack Marketing Consultant · West Chester, PA
I'm a performance marketer with 18+ years of experience across paid media, CRM, and website growth. I handle the full picture — from building the strategy to executing every channel — so you're not managing five vendors to do one job.
18+ years across industries including
What I do
Full-funnel paid media strategy and hands-on campaign management. I build the account structure, write the briefs, manage the budgets, and optimize to the metrics your business actually cares about — CAC, ROAS, and revenue.
Get started →I own the full lifecycle — strategy, segmentation, creative, automations, and send calendar. Welcome flows, abandonment series, win-back campaigns, and broadcast emails that get read and convert. One channel, completely covered.
Get started →Organic search, AI search visibility, and on-site conversion — the three levers most businesses underinvest in. I build the strategy and the content to rank on Google, get cited in AI results, and turn more visitors into customers once they land.
Get started →How I work
Step 01 — Strategy
We start by understanding where you are, what's working, and what's being left on the table. You get a clear picture before any budget moves.
Step 02 — Build
I build the campaigns, flows, and content from scratch — or take over what's existing. One person doing the work, not a team of specialists briefing each other.
Step 03 — Optimize
Ongoing management, testing, and reporting tied to your actual business goals. You always know what's running, why, and what it's producing.
Photo coming soon
Who you're working with
I started in marketing before most of the tools in use today existed — built my first email list from scratch around age 10, went professional, and spent the next 18 years working across paid media, email, SEO, and brand strategy for consumer brands, hospitality groups, and local businesses.
What that breadth gives you is this: I don't oversell any one channel because I've seen how they all work together. A paid media campaign is only as strong as the landing page behind it. An email list is only as valuable as the strategy driving it. I think in full funnels, not individual tactics.
I keep my client list deliberately small. If you work with me, you're getting my direct attention — not an account manager's version of it.
FAQ
Still have something? Book a free 30-minute call — I'll answer anything in the first 10 minutes.
Book a free 30-minute call. I'll take an honest look at what you're running, tell you what I'd focus on first, and we'll see if working together makes sense.